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Align Across Regions and Tap New Opportunities / A Client Success Story

For a company that operates across 170 countries and 32 languages, unifying marketing wasn't easy. Yet with Forrester's help, Lexmark International aligned its messaging, spend and measurements across geographies, expanding its customer reach and opportunity pipeline. In this video, Lexmark's Sr Director of Revenue Marketing describes how the Forrester partnership has also helped him expand his knowledge and skills as a B2B marketing leader.

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Author: Forrester Research

Publish Date: 20/09/2022 19:56

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