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How B2B CMOs Can Spend To Succeed In 2023 | Forrester Podcast

B2B marketing leaders will face intense budget scrutiny as they plan for 2023. But making reactive, cost-saving decisions could undermine long-term gains, cautions VP and Principal Analyst Barbie Mattie. On this week’s What It Means, she discusses Forrester’s 2023 planning guide for B2B marketing executives and its spending recommendations.

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Author: Forrester Research

Publish Date: 22/09/2022 20:15

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