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Resellers’ cloud push
Nearly half (49 percent) of European resellers are preparing for a significant cloud push in the coming year, to meet rising customer demands for digital transformation, according to new data from IT market intelligence company, CONTEXT.
A preview of CONTEXT’s upcoming ChannelWatch survey found that 73 percent of resellers are seeing customers accelerate the rate of digital transformation due to the pandemic, and more than half (51 percent) say the cloud is driving this surge.
The firms says the benefits of scalability, remote management, integrated security and remote delivery of services are proving to be major advantages as the new era of the hybrid workplace emerges from the shadow of COVID-19.
Around half of the 6,500 resellers CONTEXT spoke to in order to compile the report are already selling cloud products and services. Most (53 percent) are selling 1-3 offerings, with 29.5 percent selling 4-10 and 17 percent selling 10+ services.
VMware’s partner updates
VMware has rolled out new lifecycle incentives, rebates as well as brand new access to Cloud Universal and the VMware Marketplace.
“In this multi-cloud world, especially with the announcements VMware is making this year, it really puts partners at the front and center of leading the transformation with our customers,” said VMware’s global channel chief Sandy Hogan in an interview with CRN.
“So we really invested quite a bit here in working through how we evolve our incentives, how we evolve our certifications and how we evolve the whole partner-to-partner ecosystem.”
Dell fires back
Dell Technologies has responded to reports it is taking back its PC business and selling direct to customers in the US.
In an interview with Channel Futures, Dell Technologies’ SVP, global partner marketing, Cheryl Cook, confirmed that the vendor wanted to grow its direct sales in certain areas.
“We want all routes to market to grow. That in certain markets and countries, we want our direct performance to grow is a true statement,” she said.
However, she maintained that Dell’s channel business is growing faster than the market — and the competition.
Cook said she couldn’t comment on “naysayers,” but added: “We just want both routes to market to grow. The channel is outpacing the market, our competition and direct.”
NetApp’s latest acquisition
NetApp announced that it has signed a definitive agreement to acquire CloudCheckr. The deal will bring NetApp a leading cloud optimization platform that provides cloud visibility and insights to lower costs. CloudCheckr also maintains security and compliance and optimizes cloud resources. Financial details of the transaction are not being disclosed.
This acquisition extends Spot by NetApp’s leading FinOps offerings. It combines critical cost visibility and reporting from the CloudCheckr platform with continuous cost optimization and managed services from Spot by NetApp. Bringing these capabilities together will enable organizations to better understand and continuously improve their cloud resources and realize the benefits of cloud faster and at scale, reported Techzine.
Netapp claims that the acquisition will give the NetApp portfolio an industry-leading suite of CloudOps services. NetApp also claims it builds on the company’s recent acquisition of Data Mechanics.
Author: Christine Horton
Publish Date: 11/10/2021 10:21
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