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Partner reaction to Microsoft changes
This week the controversial changes to Microsoft’s partner programme officially came into play for channel partners, a move which has been dubbed the biggest shake-up in the Microsoft partner ecosystem for over a decade.
The rebranded program, previously the Microsoft Partner Network (MPN), has also done away with how partners are categorised and measured. Partners can now join two qualifying levels: ‘solutions partner’ and ‘specialisations and expert programmes’.
To become a solutions partner, they will need to meet specific requirements in line with a new partner capability score (PCS) which measures partners’ performance on a scale of 0-100 across the six solutions areas – data and AI (Azure); infrastructure (Azure); digital and app innovation (Azure); business applications; modern work; and security.
Channel Partner Insight spoke with several Microsoft partners to hear their first impressions on the program's makeover. The reactions were mixed, to say the least, with one partner saying they thought “Microsoft seems further removed from the coalface than they have ever been.”
IBM channel commitment
IBM is reportedly a mission to double its revenue via its partner ecosystem in the next three to five years, making some significant updates to its PartnerWorld programme.
Channel Asia reports that as part of its efforts to re-position ecosystem partners at the center of the company’s go-to-market strategy, partners will now have access to the same badges and selling enablement materials as IBM sellers.
“We will continue to make investments in the partner experience so that together, as a single team, we can achieve our goal of doubling revenue through the IBM ecosystem in the next 3–5 years,” said Kate Woolley, IBM’s ecosystem general manager.
The badges and additional materials are available through a new learning hub, designed to improve the digital experience for partners.
“Users will notice a more modernised and consistent experience on the IBM training site, making it easier to find resources,” Woolley said.
UCaaS provider 8×8 has let go nearly 200 of its workers this week, joining a growing number of technology companies that have instituted layoffs in recent months. Approximately 2,200 people work for the company, so these cuts represent about 10% of 8×8’s workforce.
The firm said the cuts were “to drive greater operational efficiency.”
Last month another UC vendor, Avaya, began cutting jobs in its North America, Central America and Latin America offices. The company’s actions are part of significant efforts toward cost-cutting measures of $225 million-$250 million this quarter.
Author: Christine Horton
Publish Date: 07/10/2022 10:23
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