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Instead of a return to “normalcy,” 2021 brought the challenges of a halting recovery and a still-disrupted business climate. For B2B marketing, sales, and product leaders, anticipating customer and market dynamics may feel particularly daunting. Vice President and Group Research Director Monica Behncke explains how Forrester’s Planning Assumptions can serve as a guide through ongoing uncertainty. Learn more: https://forr.com/3azcvgB
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